Guide
They replied "send me more information": what to send back
It can be a yes in a hurry or a way of ending the conversation. Either way the answer is short, specific and quick.
Short answer
Send something short and specific within a day: the thing your first email offered, or one question that tells you what they want to know. Do not send a brochure, a deck or a link to your homepage. If they also say they are not interested, or ask you to stop, stop [1] and act on it promptly [2].
What it usually means
Three things hide behind this reply. A real wish to read before talking, which deserves a fast and useful answer. A brush-off, where a polite request for paperwork ends the conversation; a good outline is the cheapest way to find out. And a request from someone who is not the decision-maker and needs something to forward. Writing "to forward" in your reply is a good way to learn which.
Three replies you can send
If they have said yes to the outline
Hi Maria,
Thank you. Here is the short outline.
1. How reminders reach patients: by text, in the practice's own words. 2. What happens when a patient cancels: the slot is offered to the next person on your list. 3. What you control: you approve the wording and can pause at any time.
If one of the three is worth a conversation, tell me which and I will say more on that point.
Sam
If the request is vague
Hi Maria,
Gladly. So that I send something useful rather than a brochure: is it more how it works, what it costs, or whether practices like yours use it? One line back is enough and I will answer exactly that.
Sam
If they ask for a brochure or a deck
Hi Maria,
I do not have a deck I would want to inflict on you. What I can send is a short outline of three points specific to your practice, which takes a minute to read. Would that do?
Sam
What not to do
- Do not attach a long deck. Few people open it, and it answers questions they did not ask.
- Do not wait a week. Send it the same or next day, while they remember asking.
- Do not send generic material. If your email quoted something from their site, so should the outline.
- Do not follow up every other day. One check-in after a few days is enough.
- Do not read it as consent to be added to a list.
When to stop
Send the information, follow up once, and if there is no answer, stop. If their reply contains both a request for information and an instruction to stop, the instruction wins. The right to object to direct marketing is absolute [3].
How Honest Intros handles it
Phrases like "send it over", "kindly send the outline" and "tell me more" are read as interest, and the reply goes to the inbox marked that way. For an interested reply the inbox drafts the 3-point outline the first email offered, from your company profile; you read it, edit it and send it. A reply the reader cannot place, such as "send me more information" mixed with a question, is left for you to read, with a short starter you can edit. Nothing leaves your mailbox without you.
Questions
What should I send when someone asks for more information?
The short outline your first email offered, specific to their business. If you did not offer one, send three points, not a brochure.
How quickly should I reply?
The same day or the next. A request for information is a small window and it closes quickly.
Is "send me more information" a buying signal?
Sometimes. It is also a polite way to end a conversation. A short, specific reply costs you little and shows which it was.
See what it would write for you
Paste your website. Honest Intros learns what you sell and shows who it would write to, and what it would say.
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