Use case

Win B2B clients

Founders, consultants and small B2B firms: book first conversations with businesses whose own websites show they could use what you sell.

Updated 1 October 2026 · By Otman Ounana · How we research

Short answer

Each email says one true thing you saw on the business's own site, who you are with one benefit, and offers a short 3-point outline. You approve the campaign before anything is sent.

Start with this use caseFree, no card. Nothing is sent until you approve it.

Who this is for

Book first conversations with the businesses that need what you sell.

Founders selling to other businesses
Consultants and advisers
Small B2B service firms

Who you would write to

You choose one group of buyers for each campaign. Groups that suit this use case:

Owner-run firms with a small team
Operations and finance leads
Practice managers at professional firms

Owners spend hours on work that a specialist could take off their hands. A short email that starts from something true about them is easier to answer than a pitch.

What a first email looks like

Every first email has the same three parts: something you saw on their site, who you are with one benefit, and an offer of a short 3-point outline. Here are 2 examples for this use case.

Priya from Ledgerline Bookkeeping, writing to Harlow & Pike

The sentence on their site: “We carry out over 300 building surveys a year across Kent.”
Subject: Ledgerline Bookkeeping x Harlow & Pike

Hi Tom,

I saw Harlow & Pike carries out over 300 building surveys a year across Kent.

I'm Priya from Ledgerline Bookkeeping. We help survey practices close the month in two days, with the unpaid invoices chased for them.

If useful, I can send a short 3-point outline for handing the month-end books to us at Harlow & Pike. Worth sending over?

If this isn't relevant, just tell me and I won't write again.

Best,
Priya

Marcus from Brightwater IT, writing to Okafor Legal

The sentence on their site: “Our team of 12 solicitors works from offices in Leeds and York.”
Subject: Brightwater IT x Okafor Legal

Hi Elena,

I saw your team of 12 solicitors works from offices in Leeds and York.

I'm Marcus from Brightwater IT. We look after laptops, backups and email for law firms of 10 to 30 people, so nobody in the office has to.

If useful, I can send a short 3-point outline for running IT across both Okafor Legal offices. Worth sending over?

If this isn't relevant, just tell me and I won't write again.

Best,
Marcus

These emails are fictional examples. The companies, people and sentences are made up, and each stands in for a line a real business would have on its own site.

Who does what

Five helpers do the work and you approve once.

Finds companies that buy what you sell. Here that means groups such as owner-run firms with a small team and operations and finance leads.
Checks every address.
Reads their site, picks something true. Each email says one thing seen on their own site, and the product checks it is really there.
Writes a short, honest email. Three parts and under 110 words.
You approve once. Nothing goes out before you approve the campaign.
Sends from your Gmail, in their working hours. From your own Gmail, one email at a time.
Replies land in your inbox. Follow-ups stop on a reply, and anyone who opts out is never written to again.

How many emails a day

Plan for up to 100 a day from day one of your two-week free trial, then 50 a day, from your own Gmail. The trial covers one campaign, which means one buyer group. That is enough to learn what your offer does, and it is the pace a careful person would send at.

Up to 100 a day from day one of your two-week free trial, then 50 a day.
Emails go out from your own Gmail, in each reader's working hours.
Two short follow-ups go in the same thread, three and five working days after the first. Any reply stops them.
Owners and managers often answer early in the morning or late in the day; a reply can take a few days.

What to expect

One campaign that used this method had about 1 in 10 people reply in its first week. That is one B2B software company, counting every human reply including no. It is not a promise for yours.

1 in 10: people who replied to the first emails of a B2B software company's campaign that used this method, first week of sending, September 2026 (2,726 emails; every human reply counted, including no). Your results will depend on your offer and your list.

The rules to know first

The rules for cold email differ by country and by who you write to. Before you send, read the guide for each place you will write to. In Germany, cold email to businesses generally needs consent first, and Australia's Spam Act also starts from consent; leave companies there out unless you have their consent. This is general information, not legal advice.

Questions

Do I need a list of prospects first?

No. Paste your website and the product reads it, suggests groups of buyers and finds companies in the group you pick. You can change who is on the list before you approve.

Will it work for a service that is hard to explain in one line?

The email only has to earn a reply, not close the sale. It says one benefit and offers a short outline, so the explaining happens in the conversation that follows. Whether people answer depends on your offer and your list.

What if a firm already has someone doing this work?

That is a common reply. The follow-ups stop for that person, the reply is sorted for you, and you write the answer yourself from a short starter. Nothing is sent in your name that you have not approved.

More use cases

Honest Intros is also used for:

Start with this use case

Sign in with Google, paste your website, and your campaign is set up for this use case. You can change every line before you approve it.